Sponsorship Architect
Stop underpricing your influence. Our predictive model helps creators calculate fair pricing for brand deals based on platform dynamics, niche authority, and production effort.
"Use your average views from the last 30 days, NOT your highest viral peak."
Sponsorship Add-Ons
Estimated Fair Price
$1,625
Target Range: $1,400 — $2,100
Base (CPM)
$1,250
Add-ons Fee
$375
CPE (Effect.)
$0.03
The "Usage Rights" Pitfall
"Many creators give away usage rights for free. This is a mistake. When a brand runs your content as an ad, your face becomes their salesman. Standard practice is to charge an extra 20% to 50% of the base fee for every 30 days of usage."
CPM vs Audience Meta
"A Finance creator in the USA has a significantly higher value than a Gaming creator in Southeast Asia simply because the purchasing power of their audience is higher. Always adjust your base rate upwards if your audience is primarily from 'Tier 1' countries."
Negotiation Pro-Tips
Bundle Deals: Instead of one video, pitch a bundle of 3 videos + 2 stories. Brands love predictable inventory and will often pay a premium for a long-term partnership.
Don't Share Your Price First: Ask for their budget range and campaign goals first. If they have $10k and your tool says $2k, you just saved $8k in value.
How creators price brand deals
The standard industry model for pricing brand deals is based on **CPM (Cost Per Mille)**, which is the cost per 1,000 views. However, this is just the baseline. A fair price must account for the value of the creator's **niche authority**, the **production quality** of the content, and the **usage rights** granted to the brand.
Platform Benchmarks (USA/EU)
- YouTube: $20 - $35 CPM (Highest engagement)
- Instagram: $10 - $15 CPM (High production)
- TikTok: $3 - $7 CPM (High reach/low intent)
Usage Fees
- Organic Only: Base Fee
- 30 Day Ad Rights: +30% Base
- 90 Day Ad Rights: +50% Base